Costumes as Performance and Activism

It's official. I've signed my contract to be the keynote speaker for the Costume Society of America - Midwest Region Conference - which will be held on Friday, October 14 and Saturday, October 15, 2011 at the University of Northern Iowa in Cedar Falls, Iowa. More details about the event are available on the CSA site here.

The selection committee was drawn to my work as an artist who uses costume in my work (All is Vanity series) and the themes of feminism and social activism that I have explored in my series Revolutionary Fashion and 1966 (Paper Dresses). They also liked my mesh dress sculptures (which are a work in progress) titled Women in Armour. I will also draw on my experiences as a writer and researcher in reviewing the relationship between fashion and art, particularly in recent exhibitions like McQueen at the Met and Gaultier at the MMFA. Let's hope I can live up to their expectations!

Opera Atelier's Versailles Gala 2011

Opera Atelier Versailles Gala Fashion Show
Photo by Ingrid Mida 2011

I am a huge fan of Opera Atelier. Their productions of 18th century operas are unlike any other I've ever seen, combining the best of opera and ballet with costumes and sets that are both beautiful and true to the period.

This past week, Opera Atelier celebrated their 25th anniversary with a Versailles Gala. Having donated one of my photographs from my All is Vanity series in which I am wearing a gown from an Opera Atelier production of The Coronation of Poppea, I was thrilled to be part of this event. And what made it even more special for me was my seating placement beside Opera Atelier's ever-so-talented costume and set designer Gerard Gauci. (Gerard also happens to be an incredible artist who is known for his exquisitely beautiful oil paintings of rooms from great palaces and homes. He is represented by Leo Kamen Gallery and Galerie de Bellefeuille). 


As you might imagine, the event was an elegant affair from beginning to end. The evening began with a fashion show featuring some of the costumes from the Opera Atelier archive. With only a tiny point and shoot camera tucked into my evening bag, my photo taking ability was limited, but I think these out-takes convey the regal deportment of the dancers who were in the show.

Opera Atelier Versailles Gala Fashion Show
Photo by Ingrid Mida 2011

Another highlight was a performance by Canadian operatic superstar Measha Brueggergosman who sang a selection from her upcoming role in Opera Atelier's La Clemenza di Tito by Mozart. Although I was enchanted by her glorious voice, I have to say I also was impressed by her choice of gown. Brueggergosman wore this black ruched dress with aplomb, conveying the confidence of a woman that knows she is beautiful and talented.

Measha Brueggergosman at the Opera Atelier Versailles Gala
Photo by Ingrid Mida 2011

In case you are wondering what I wore to this event, I chose a black lace top and long black skirt with a train by Canadian designer David Finley. And no I don't have any photos of myself.

Opera Atelier's production of La Clemenza di Tito by Mozart begins on Friday, April 22 and runs through to May 1, 2011. Tickets can be purchased at Ticketmaster or at the Elgin Theatre box office.

How do you define success?

My show "All is Vanity"at Loop Gallery has come down and the month long roller coaster ride is coming to an end.

Opening reception All is Vanity 2011

People have asked "was the show a success?" and I don't know how to answer that.  Is success measured in sales? accolades? media coverage?  I sat down and wrote out my wildest art show fantasies:

1. The director of the Art Gallery of Ontario, Matthew Teitelbaum, would come to the opening.
2. My work would attract the attention of the critics and be published in the national newspaper declaring my work "Best of".
3. I would have a tv interview.
4. At least one piece of my work would be purchased by a corporate collection.
5. The show would sell out.

Opening reception All is Vanity, 2011

While it seems to be a list of impossibilities, all of these things have actually happened to me at one point or another during my art career. And while I recognize the improbability of such events recurring, how do I then define whether or not the show was a success?

Oscar Wilde once said "When bankers get together for dinner, they discuss Art. When artists get together for dinner, they discuss money." But, defining one's success as an artist in terms of money is a losing proposition, especially during a recession.  And so this week, I reread the book Art Fear, Observations on the Perils (and Rewards) of Artmaking. While the authors offer no easy answers, they do point out "that courting approval, even that of peers, puts a dangerous amount of power in the hands of the audience. Worse yet, the audience is seldom in a position to grant (or withhold) approval on the one issue that really counts - namely, whether or not you're making progress in your work. They're in a good position to comment on how they've moved (or challenged or entertained) by the finished product, but have little knowledge or interest in your process. Audience comes later. The only pure communication is between you and your work." (pg 47)

Having a gallery show is akin to standing naked in a room of strangers, friends and family. I survived that, did the Artsync tv interview, was asked to speak at the American Costume Society conference about art and fashion, and I made progress in my work by producing hauntingly beautiful images that conveyed a narrative. What comes next, I'm not really sure. But there are times that I don't care what the definition of success is and just want to be a ski bunny.

Snowmass Mountain 2011

Inspired by Lillian Bassman

It's a Cinch: Carman by Lillian Bassman, New York Harper's Bazaar, 1951

John Galliano once described Lillian Bassman's photographs as "painterly strokes of light". Her use of abstraction, dynamic composition, and manipulation of exposure in her photographs of women are hallmarks of her signature style. Lillian Bassman was a leading fashion photographer for magazines such as Vogue and Harper's Bazaar from the 1940s through the 1960s. In more recent years, she has photographed campaigns for Galliano, Neiman Marcus, New York Times Magazine, among others.



In 2009, the book Lillian Bassman Women was published featuring 150 of her best images. It was a little over a year ago that I discovered Lillian's work and wrote a post about her book. Since I'm not much of a techie, it was her example that encouraged me to finally master Photoshop and take advantage of its incredible power to manipulate images to a painterly effect. If she could master Photoshop at the age of 84, then it didn't seem like I had any excuse not to follow her lead!

I recently discovered the Slate Gallery Guide listing for the first show of Lillian Bassman's work in Canada which opens on Thursday, February 10th at the Izzy Gallery. This show called Women features eleven works of this iconic fashion photographer and runs until Thursday, March 3rd.

Ere we shall meet again
by Ingrid Mida 2010

At my most recent exhibition of work All is Vanity (at Loop Gallery until February 13, 2011),  my photos were compared to to Bassman's, a comparison that I felt honoured by. When I wrote my artist statement for the show, I included photographers Cindy Sherman, Sarah Moon and Deborah Turbeville as having inspired me when I should have put Lillian Bassman's name at the top of the list!

My TV Interview by Artsync

I remember love II by Ingrid Mida 2010

I was a bit nervous as I sat down to watch Artsync TV on Friday night wondering how my interview from last weekend's opening of my show All is Vanity at Loop Gallery would turn out.  I was pleased with the outcome, but even better was the reaction of my teenage boys who told me they were impressed. As anyone who is the mother of teenagers would know, that is not an easy feat!

Thanks to the Artsync production team for making me look good!  If you would like to see the tv interview clip, click on the link here or
http://www.artsync.ca/opening-ingrid-mida/

All is Vanity continues its run at Loop Gallery until Sunday, February 13, 2011. The gallery is located at 1273 Dundas Street West in Toronto, just east of Dovercourt. To read excerpts of my Question and Answer session at the gallery, click over to the loop gallery blog here or http://loopgallery.blogspot.com/2011/01/q-with-ingrid-mida.html.

The Opening: All is Vanity

All is Vanity Installation Shot

It was a bit of a blur but I'm happy to report that there was a great turnout at the opening of my show at Loop Gallery yesterday afternoon. The tv crew from Artsync arrived a little before 2 pm to film a short interview. I wish I could remember what I said and am hoping that I sounded reasonably coherent. I had no idea whether to look at the tv camera or the interviewer and fear that I might have looked a little shifty eyed!

JJ Lee and Ingrid Mida at Loop Gallery

I had a fantastic response to my work. People seemed to be quite taken with the mysterious, haunting and fairy-tale quality of the photographs. But more important to me than the many compliments I received was knowing that my work evoked a response in those who had previously lost someone they loved. With each photograph in the series representing a step in the cycle of grief, several people either teared up as I spoke or told me that they had been on this journey. This meant that my work had emotional power, a significant marker in my development as an artist.

The show continues at Loop Gallery until February 13, 2011. I will be at the gallery on Saturday, January 29th at 3 pm for a Question and Answer session moderated by installation artist, teacher and friend Lyla Rye.

Ingrid Mida and Lyla Rye at Loop Gallery

All is Vanity

Oft shall death and sorrow reign (Versailles) by Ingrid Mida Digital C-print 2010, 16x20 framed

All is Vanity is the translation of the latin Vanitus Vanitum, a biblical reference to the transitory nature of life. This theme conveys the vanity of pursing earthly pleasures and accomplishments in the face of certain death and is the underlying premise for my upcoming show at Loop Gallery which opens on Saturday, January 22, 2011.

In this photographic series suggesting the haunted gardens of Versailles, I attempt to convey the journey and emotions of grief. Inspired by the work of Cindy Sherman, Sarah Moon and Deborah Turbeville, I have used soft focus, movement and filters to evoke a terrible kind of beauty. This series of ten black and white photographs pose the question of whether beauty and death are facets of the same experience.

The image above, entitled Oft shall death and sorrow reign, was taken in the gardens of Versailles,  a place which represents the pinnacle of vanity and excess. This photo is symbolic of an apocolyptic moment when life changes in a heart beat.  Catapulted into a journey of grief, you become a member of a club that you never wanted to join.

My familiarity with loss and death has given me a deep appreciation for the fragile and temporal nature of life. And creating beauty is a means by which I have cheated death. In the past, some of my work has been criticized for being too pretty and too impersonal. This work is anything but, and represents a big leap in my growth as an artist. Dark and haunting with me as the subject of many of them, it is about me, but not about me. The journey of loss and grief is a universal experience. 

All is vanity by Ingrid Mida 2010, Digital C-print,  28x34 framed,

I will be present at Loop Gallery for the opening reception on Saturday, January 22 from 2-5pm. Sometime that afternoon, Artsync TV will be interviewing me for a segment on their show!

I will also speak about my work during a Question & Answer Session at the gallery on Saturday, January 29 at 3pm, moderated by Lyla Rye. The show runs until February 13, 2011. For more information, please check the loop gallery blog or website.

The Date Has Been Set

The work is done. 
The date has been set.
The invites have been printed.
The press releases are ready.


All is Vanity
Loop Gallery, 1273 Dundas Street West, Toronto
Opening Reception Saturday, January 22, 2011  2-5 pm
Q&A Saturday, January 29, 2011 at 3 pm moderated by Lyla Rye